Our Services
Media Strategy
Defining the scope and use of advertising, and content-providing media platforms for delivering communication messages to selected target groups and market segments.
Media Mix
Defining the form and proportion of media platforms and placements planned to be used in the communication campaign, depending on target group, message, practices of competitors and current market situation, as well as media budget available.
Weighting
Determining the intensity of communication within the campaign based on the nature of the message, creative, scale of the advertising clutter and given budget.
Timing
The assigned timing of the campaign based on the activity supported, media mix, behaviour of the target group and competitors in view of category- and media seasonality.
Format
Creating a campaign format – typically burst or dripping – which is tailored to the purpose of the communication, nature of the creative, communication practices of competitors and budget allocated for the media activity.
Media Planning
Defining the scope and use of advertising and content-providing media platforms for delivering communication messages to selected target groups and market segments.
Campaing Planning
- Coverage: national, local, print, online, outdoor, event, integrated…
- Type: launch, sustaining, image, gradual…
- Location: top / middle / bottom-of-the-funnel…
- Direction: pull (pulling the consumer), push (pushing the product)
- Power: duration, frequency, price…
- Dynamics: front loaded, back loaded, flight burst…
Placement Planning
- Affinity: relevance and targeting analysis
- Reach: gathering and evaluation of data for reaching the target group – undertaken / audited / estimated
- Price: ratecard price, discounted price, price/reach and ROI information analysis
Media Management
Creative Development
Cross-checking the size and format of text, image, and video creative content in placements, coordination of production and submission processes.
Campaign Management
Installation and parameterization of campaign placements, determination of measurement and monitoring points, tracking impressions.
Optimization
Collection, analysis of inter-campaign data, fine-tuning of media strategy and media plan.
Relationship Management
Relationship management with clients and media partners, topic representation, information transmission, answering questions.
Media Buying
Pre-production, launch, follow-up, fine-tuning and coordination of placements.
Price Negotiation
Negotiation of placements and target group contact conditions (financial conditions, discounts) with media owners.
Booking
Order, pre-booking and booking of placements based on platform , format, period and price parameters.
Contracting
Wording, negotiation and legal audit of individual agreements, contract preparation with media partners.
Confirmation
Registration, structuring and documentation of confirmations of contracted placements.
Media Audit
Monitoring the delivery of placements and carrying out both inter-campaign and post campaign analyses on results.
Print Platforms
Key Sample Management
Collecting, registration, processing and delivery of key samples of print placements from media partners to verify the publication of the ordered placements.
Remittenda Monitoring
Monitoring and making reports on the number of unsold copies in case of cost-reimbursed publications, while of unsuccessfully delivered copies with respect to entitled or free publications.
Online Platforms
GemiusDirectEffect
Displaying, monitoring and supporting the evaluation of online campaigns’ results with the assistance of our strategic partner Gemius Global, Europe’s leading ad server and campaign management service provider in 19 countries.
Available Services
Display, video and mobile ad serving, automated campaign optimization, integrated, individual, real-time and URL-based audience measurement, in-screen and dwell measurement technology, cost analysis and optimization.
Our Portfolio
Reach of Target Group
Use the calculator below to easily check the proportion of your planned campaign’s HCP audience in MediaMedica’s print and online portfolios:
By selecting a target group in the field above, reach values will be displayed here.
Our Partners
Campaign References
CAMPAIGN No.1.
Magnesium in Focus
An OTC Product for Magnesium Deficiency
CAMPAIGN No. 2.
Competition with the Client
Prescription Antipyretic
and Analgesic Product Campaigns in Pairs
CAMPAIGN No.3.
Anticoagulation 2.0
Prescription Novel
Oral Anticoagulant
(NOAC) Campaign
FAQ
Paid media communication, WHAT IS IT GOOD FOR?
PRESENCE: it provides a multi-channel, 360-degree, continuous communication presence for your topic / indication / product among your valued healthcare professional target group, it offers a chance to supplement or even partially trade in your brand’s traditional event activities and sales representative visits
REACH: offers to reach your HCP target group quickly with a high rate of access, high frequency at a favorable cost / reach - and enables your brand to deliver short, impulse-based educational and promotional messages
I know media platforms, WHY WORK WITH YOU?
MARKET KNOWLEDGE: we literally wake up and fall asleep with this on our minds, believe you me, we know and understand this unique segment of media communication better than you…
Through our databases, we have not only gained a complete and detailed theoretical knowledge, but thanks to the 140+ campaigns implemented so far, we now also have empirical knowledge of media partners, channels and placements.
EFFICIENCY: throughout our cooperation we save money for your brand and time for you! We always plan our campaigns based on price / reach and KPI-s, we fully manage the media, creative and campaign aspects of your activities, and for maximum optimization we produce regular analyses, continuous follow-ups on results relying on our real-time and structured data provision service.
TRANSPARENCY: with our help you can finally see clearly! We use independent and professional metrics to measure the effectiveness of your campaign, our standardized and continuous measurement system offers comparability of achieved results either by placement or by campaign.
My target group or budget is small, IS WORKING WITH YOU GOOD FOR ME?
TARGETING: due to the unique operating logic of the pharma sector and the HCP media segment, there is almost no such thing as a HCP target group being too small or its members too few… if you can't count the recipients of your messages with both hands, we will have a targeted and effective solution for you
COST EFFICIENCY: using a professional media buying agency is not really the matter of budget size but rather the number of media partners used … If you want to deliver the messages of your topic / indication / product via only one preferred media partner’s channel (which we do not recommend), there’s no need to involve us, but if you are open to communicate via more than one media partner’s channels, it is worthwhile contacting us because we can implement a complete, diversified activity, with a budget of EUR 5-600, depending on the target group.
Can you achieve better price deals with media partners?
SIZE EFFICIENCY: at least as favourable as what you can get, but taking the average annual 70+ campaigns we manage into account, we can negotiate even better prices with some suppliers, because we purchase from them regularly, not only then and not only for you.
15% agency commission … IS IT NOT TOO HIGH? WHY IS THIS WORTH IT FOR ME?
TIME AND EXPERTISE IS MONEY: By utilizing our unique professional competences, you will be able to communicate more cost- and reach effectively, so you will save money just as you will save time by outsourcing media communication tasks, which ultimately equals money also… We are convinced that you can place confidence in us, there will be so many tasks remaining for you to complete in product management which will not be done without your personal involvement ;o
Contact Us
PHONE
+36 1 336 0955
info@mediamedica.hu
ADDRESS
Sarolta str. 6.
Budapest 1025
Contact Request
Please fill in your contact details and
request a callback using the form below!