MediaMedica HCP Media Campaign Services

MARKET KNOWLEDGE: we literally wake up and fall asleep with this on our minds, believe you me, we know and understand this unique segment of media communication better than you…
Through our databases, we have not only gained a complete and detailed theoretical knowledge, but thanks to the 140+ campaigns implemented so far, we now also have empirical knowledge of media partners, channels and placements.

EFFICIENCY: throughout our cooperation we save money for your brand and time for you! We always plan our campaigns based on price / reach and KPI-s, we fully manage the media, creative and campaign aspects of your activities, and for maximum optimization we produce regular analyses, continuous follow-ups on results relying on our real-time and structured data provision service.

TRANSPARENCY: with our help you can finally see clearly! We use independent and professional metrics to measure the effectiveness of your campaign, our standardized and continuous measurement system offers comparability of achieved results either by placement or by campaign.

TARGETING: due to the unique operating logic of the pharma sector and the HCP media segment, there is almost no such thing as a HCP target group being too small or its members too few… if you can't count the recipients of your messages with both hands, we will have a targeted and effective solution for you

COST EFFICIENCY: using a professional media buying agency is not really the matter of budget size but rather the number of media partners used … If you want to deliver the messages of your topic / indication / product via only one preferred media partner’s channel (which we do not recommend), there’s no need to involve us, but if you are open to communicate via more than one media partner’s channels, it is worthwhile contacting us because we can implement a complete, diversified activity, with a budget of EUR 5-600, depending on the target group.

SIZE EFFICIENCY: at least as favourable as what you can get, but taking the average annual 70+ campaigns we manage into account, we can negotiate even better prices with some suppliers, because we purchase from them regularly, not only then and not only for you.

TIME AND EXPERTISE IS MONEY: By utilizing our unique professional competences, you will be able to communicate more cost- and reach effectively, so you will save money just as you will save time by outsourcing media communication tasks, which ultimately equals money also… We are convinced that you can place confidence in us, there will be so many tasks remaining for you to complete in product management which will not be done without your personal involvement ;o